Jacques Demaël joined CREER at its start in 2017. He is Global Strategic Adviser since 2017. He drives CREER overall strategy as well as several key strategic initiatives. He is responsible for leading a transformation program to align the organization, processes and skills to support CREER’s ambitions and help define CREER roadmap. He is Senior Vice President of Strategy & Business Support at Société Internationale de Télécommunications Aéronautiques since August 31, 2017. He has also been an advisor to several private equity funds, investors and governments in both EMEA and the US, specifically in technology, media and telecommunications. He has worked with technology start-ups and other emerging leaders to explore new opportunities in areas such as artificial intelligence and connected life. Mr. Demaël had a long career at France Telecom/Orange, holding various executive roles in both consumer and business markets, in London, Paris and Geneva.